M U Z A is for Muse
I’m Sophie, the founder of M U Z A — a full-service event and travel company based in Tbilisi, Georgia. I plan and manage weddings, conferences, team buildings, corporate events, incentive tours, and other special experiences across Georgia.
The name M U Z A is inspired by the Greek goddess Muse — the symbol of inspiration in art, science, and literature. Just like her, I seek to bring inspiration into every event I create.
I travel extensively across my beloved Georgia, always exploring new places and ideas. Each location I offer has been personally visited, experienced, and carefully chosen to reflect your vision. The emotions, the atmosphere, the colors — I absorb them, and then translate them into unforgettable experiences.
My work is deeply personal. I’m passionate about every detail and fully committed to delivering an event that feels seamless, soulful, and beautifully yours. From destination weddings to multicultural incentive trips and international conferences, I’ve gathered years of experience to make the planning process smooth and enjoyable — for both you and your guests.
I usually start with a free consultation (live or online) to understand your goals and preferences. I truly enjoy hearing people’s stories and finding ways to turn their ideas into something meaningful. Reach out for a friendly chat, or send me a request to get an estimated budget for your event.
How it all started
Back in 2000′, while working for the Georgian and international telecom companies, I traveled the world attending numerous telecom events including the most prominent US meeting – ITW, and other significant conferences.
As planning and organizing have always been my passions, one day I decided to hold a telecom event by myself, in Georgia, since in spite of international interest towards the industry there had not yet been such event held. So TMG – Telecom Meeting in Georgia 2010 was our debut, 2-day networking event involving B2B meetings and conferences in Tbilisi and various activities taking place in Kakheti, the wine region, one of the most popular tourist destinations of our country.
Through years TMG grew to be an annual attend-worthy event for the international telecom community while I also planned other corporate and social events for local & international companies on the side, which soon let to the birth of M U Z A, where I create unforgettable experiences and everlasting memories.
“M U Z A events are inspired by the Georgian character – they are soulful, heartwarming, unique”
About me
I, the founder of M U Z A, was born and raised in Tbilisi — a city I deeply love. From an early age, I’ve been passionate about traveling, discovering new cultures, and exploring the hidden gems of my own country. An aesthete by nature, I find beauty and inspiration everywhere I go, and I bring that vision to life through thoughtful, creative event designs.
I truly enjoy connecting with people from all walks of life, which makes the planning process both engaging and enjoyable — for me and for my wonderful clients.
As a perfectionist, I’m deeply committed to understanding each client’s vision. I believe it’s my attention to detail that makes every M U Z A event a one-of-a-kind, memorable experience.
Most importantly, I’m also a frequent guest at a wide range of events — corporate, business, and social — so I know exactly what guests notice, feel, enjoy, or wish for. With every event I plan, I always keep their perspective in mind — creating experiences that leave a lasting emotional impression.
Sophie Amiranashvili,
founder and event planner